Adobe Illustrator Color Wheel

            Color's are an important aspect in the markating world because it will grab the attention of a group of buyers. From fun colors that will get kids and calm, cool color's for more girls and dark, fall color's  that can get more men.  

Red: is the color of energy, passion, action, ambition and determination. It is also the color of anger and sexual passion.

Green: is the color of balance and growth. It can mean both self-reliance as a positive and possessiveness as a negative.

 Blue: is the color of trust and peace. It can suggest loyalty and integrity as well as conservatism and frigidity. 

 Black: is the color of the hidden, the secretive and the unknown, creating an air of mystery. It keeps things bottled up inside, hidden from the world.

 White: is color at its most complete and pure, the color of perfection. The color meaning of white is purity, innocence, wholeness and completion.

 Purple: is the color of the imagination. It can be creative and individual or immature and impractical. 

 yellow: is the color of the mind and the intellect. It is optimistic and cheerful. However it can also suggest impatience, criticism and cowardice.

 Orange: is the color of social communication and optimism. From a negative color meaning it is also a sign of pessimism and superficiality.

brown: is a friendly yet serious, down-to-earth color that relates to security, protection, comfort and material wealth.

http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html